HOW RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS CONCERNS

How responsible supply chains and human rights concerns

How responsible supply chains and human rights concerns

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Consumers tend to have priorities in their purchasing decisions and current studies show that CSR initiatives are not one of them.



Market sentiment is mostly about the overall attitude of investor and investors towards particular securities or areas. In the past decade this has become increasingly also affected by the court of public opinion. Consumers are more conscious ofbusiness behaviour than previously, and social media platforms allow accusations to spread far and beyond in no time whether they are factual, deceptive or even slanderous. Hence, conscious customers, viral social media campaigns, and public perception can result in reduced sales, decreasing stock prices, and inflict harm to a company's brand equity. On the other hand, decades ago, market sentiment was just influenced by financial indicators, such as for example sales figures, earnings, and economic factors in other words, fiscal and monetary policies. However, the expansion of social media platforms and the democratisation of data have certainly expanded the range of what market sentiment entails. Needless to say, customers, unlike any period before, are wielding a lot of capacity to influence stock prices and effect a company's financial performance through social media organisations and boycott plans based on their perception of the company's activities or standards.

The evidence is obvious: disregarding human rightsissues may have significant costs for businesses and economies. Governments and businesses which have effectively aligned with ethical practices prevent reputation harm. Implementing stringent ethical supply chain practices,encouraging fair labour conditions, and aligning legal guidelines with worldwide convention on human rights will shield the standing of countries and affiliated companies. Additionally, recent reforms, for instance in Oman Human rights and Ras Al Khaimah human rights exemplify the international emphasis on ESG considerations, be it in governance or business.

Businesses and stockholder are more concerned about the effect of non-favourable press on market sentiment than some other facets nowadays because they recognise its direct impact to overall company success. Although the relationship between corporate social responsibility campaigns and policies on consumer behaviour suggests a weak association, the information does in fact show that multinational corporations and governments have actually faced some financialdamages and backlash from consumers and investors because of human rights issues. Just how customers view ESG initiatives is frequently being a promotional tactic rather instead of a deciding factor. This difference in priorities is clear in consumer behaviour studies where in fact the effect of ESG initiatives on purchasing decisions remains fairly low when compared with price tag influence, quality and convenience. On the other hand, non-favourable press, or particularly social media when it highlights business wrongdoing or human rights associated dilemmas has a strong effect on customers attitudes. Customers are more likely to react to a company's actions that conflicts with their personal values or social objectives because such narratives trigger a psychological response. Hence, we see governments and businesses, such as for instance within the Bahrain Human rights reforms, are proactively implementing precautions to weather the storms before having to deal with reputational damages.

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